U.S. Army | Medical Corps Convention footprint

In response to the Army's recruitment goal for more medical personnel, we created a precision element that will engage prospects in a meaningful dialogue that gets them to explore the possibility to practice Army medicine. The asset needed to be scalable and customizable for various careers in medicine as well as footprint size.


Full size footprint (10'x30')


Restricted size footprint (10'x10')




The experience consists of 4 major elements.

Multitouch Wall
The core of the experience, the multitouch, multiuser wall allows participants to discover and plot their possible career pathway in the Army, as well as see the advanced medical technology the Army uses all over the globe.


Interactive Globe
By making selections on touchscreens, participants can read about the Army Medical Corps making a difference all over the world, as reported by third party information sources (CNN, Stars & Stripes, etc.)

Lifestyle Kiosk
"Where will I live in the Army?" "Where might I be stationed?" "Are there golf courses on base?"
A large touchscreen kiosk provides answers to the questions about Army lifestyle and benefits that clinicians most commonly ask.

Innovation display
Display for participants to see and touch the innovations and new techniques of the Army Medical Department—highlighted with revolving content on digital picture frames.