Rockford College | Undecided Student Direct Mail

Direct mail aimed at potential Rockford College students who indicated “undecided” as their major. Undecided students often feel huge pressure to “decide their fate” and declare a major. To alleviate that anxiety, we presented “Great Questions of the Universe. ‘What’s your major?’ is not one of them.” Inspired by the idea of doodling in the margins of a text book during class, the art for the whole piece was hand drawn and then digitally composited. The final pieces were supposed to be crumpled up in a ball and shipped in cardboard boxes— that is until the anthrax mail scare hit one month later.