Rockford College | Undecided Student Direct Mail
Direct mail aimed at potential Rockford College students who indicated “undecided” as their major. Undecided students often feel huge pressure to “decide their fate” and declare a major. To alleviate that anxiety, we presented “Great Questions of the Universe. ‘What’s your major?’ is not one of them.” Inspired by the idea of doodling in the margins of a text book during class, the art for the whole piece was hand drawn and then digitally composited. The final pieces were supposed to be crumpled up in a ball and shipped in cardboard boxes— that is until the anthrax mail scare hit one month later.![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8tEF4rEvPZ9-THMSFjDfeqNUVtV8RuUQEgJHzdOwNf6ovUIbWCwArfK77foU9h_69Vv9HygKC4gOIW77WG3rMkpXpIqtFQiPI-gR5HxUl4V2WSLNq4r4CwgtxNNi6J-USutg35GcEejtS/s400/RC_UNDECIDED.jpg)