Rockford College | Undecided Student Direct Mail

Direct mail aimed at potential Rockford College students who indicated “undecided” as their major. Undecided students often feel huge pressure to “decide their fate” and declare a major. To alleviate that anxiety, we presented “Great Questions of the Universe. ‘What’s your major?’ is not one of them.” Inspired by the idea of doodling in the margins of a text book during class, the art for the whole piece was hand drawn and then digitally composited. The final pieces were supposed to be crumpled up in a ball and shipped in cardboard boxes— that is until the anthrax mail scare hit one month later.

OfficeMax | 3M Direct Mail

Direct mail targeting the chief security officer of large companies. 3M’s privacy screen prevents snooping by curious onlookers, keeping company information protected. Kit included a free sample, product information on a CD for interoffice presentations, and a sales representative’s contact information.

OfficeMax | Top Prospect direct mail

Sent to top-level executives of Fortune 100 companies, a refined design sensibility was called for here. Golf premiums included a custom divot repair tool, and a travel case just for scheduling a meeting with a representative.